TikTok mother or father firm ByteDance is TikTok Music is shutting downits short-lived music streaming service, by November. The platform launched simply over a 12 months in the past in July 2023 and debuted in Indonesia and Brazil as a part of the corporate’s efforts to develop its TikTok empire into music streaming.
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“We are going to shut TikTok Music on the finish of November to give attention to our purpose of additional increasing TikTok’s function in driving even better music audiences and creating worth on music streaming providers for the good thing about artists, songwriters and the business,” Ole Obermann, TikTok’s world head of music enterprise growth, mentioned in a press release.
ByteDance has lengthy had a strained relationship with the music business in the US. Earlier this 12 months, a royalty dispute with Common Music Group (UMG) led to the writer eradicating its whole music library from the platform. Whereas TikTok disputed UMG’s claims, the 2 finally resolved the disagreement and agreed to a brand new association.
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TikTok performs an necessary function in music discovery with about 107 million customers within the USAAnd 67 % of customers say they’re extra more likely to seek for a tune after listening to it within the app. TikTok music, initially referred to as Ressowas renamed TikTok Music in 2023 and had expanded to Singapore, Australia and Mexico, with a attainable path to the US. Nevertheless, there have been setbacks, together with banned in India starting of the 12 months.
TikTok Music, like Spotify, is a freemium subscription service, and for the reason that service is shutting down on November 28, Apple customers have till then to request refunds. Google Play subscribers with plans that reach past November 28 will mechanically obtain a refund or can request one by way of Google Play earlier than the service is shut down.