Apple’s “Glowtime” – the keynote occasion that showcased the corporate’s new product and {hardware} improvements – simply revealed a courageous new world for the iPhone 16: Scorching. Pink.
Apple followers and onlookers eagerly awaited the chromatic reveal after rumors emerged that the brand new shade palette would lastly embody the model’s outdated rainbow-inspired colours.
“PINK IPHONE, THIS IS NOT A DRILL!!!!” wrote an X person. “Guys, we lastly have a REAL PINK iPhone 😭😭”, one other cried screaming.
Mashable Pace of Mild
Apple Occasion 2024: Every part introduced, together with iPhone 16, Apple Watch Collection 10
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In 2022, Mashable’s Elizabeth DeLuna famous that Apple had made a whole cultural failure to capitalize on the pink development—an aesthetic shift that got here with the increase in reputation of so-called “Barbiecore”—in favor of brand-safe, muted shades of pink.
“The 2010s had been in love with whispery hues; the 2020s demand screaming hues,” DeLuna wrote. “The cultural fascination with anemic millennial pinks and rose golds is dying. As the federal government strips us of our bodily autonomy and world warming threatens our existence, we embrace the warmth of pink.”
This 12 months, marked by the neon inexperienced of Brat Summer season and Kamala Harris’ energetic, joyful marketing campaign, requires equally exuberant shade modifications. And Apple has lastly listened.
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Sadly, those that really need the iPhone 16 Professional and Professional Max should do with out the brand new blatant pink, which is barely out there on the usual fashions. The colour is joined by two different jewel tones, together with a lighter seafoam inexperienced (“teal”) and a vibrant cornflower blue (“ultramarine”). The usual black and white shade variants are additionally nonetheless out there.