Apple chief Tim Prepare dinner is spending a couple of days in China, one of many tech firm’s most necessary markets and a serious product manufacturing hub.
His go to comes as iPhone gross sales within the nation dropped 24% year-on-year within the first six weeks of 2024, in accordance with knowledge from Counterpoint Analysis. The hunch was attributed to robust competitors from native tech corporations corresponding to Huawei, though “abnormally excessive” gross sales in January 2023 had been additionally an element.
Prepare dinner arrived within the Asian large on Wednesday, sharing the information not on X (previously Twitter) however to his 1.68 million followers on Weibo, the Chinese language social media behemoth.
His schedule appears to be a busy one. On Thursday, for instance, Prepare dinner will open a brand new Apple Retailer (beneath) within the Jing’an district of the large metropolis of Shanghai.
In considered one of many upbeat posts shared since his arrival, the Apple CEO mentioned he’d taken a stroll alongside the well-known Bund riverside space with Chinese language actor and TV character Zheng Kai, and loved “a traditional Shanghai breakfast,” including that he’s “at all times so completely satisfied to be again on this exceptional metropolis.”
Prepare dinner additionally paid a go to to the studio of director Mo Lyu, who, in accordance with one other of Prepare dinner’s posts, makes use of Apple merchandise “in each stage of the inventive course of, from storyboarding with iPad to taking pictures on iPhone 15 Professional Max, to enhancing with MacBook Professional.”
Later, the Apple boss posted a photograph (prime) of himself amongst a crowd of customers inside one other Shanghai Apple Retailer — considered one of seven, quickly to be eight, within the metropolis.
In an interview with the China Every day on Wednesday, Prepare dinner pointed to the significance of Apple’s “longtime, win-win relationship” with Chinese language suppliers, saying, “It’s the partnership between Apple and Chinese language firms that basically makes issues occur.”
However of rising significance concerning Apple’s manufacturing efforts is its latest pivot towards India, with the corporate aiming to make use of suppliers there to construct 1 / 4 of the world’s iPhones yearly inside the subsequent three years, in accordance with a Wall Avenue Journal report in December that cited folks acquainted with the matter. Apple determined to diversify its manufacturing operations following challenges that emerged through the pandemic and in addition resulting from ongoing political tensions between the U.S. and China that might influence provide chains.
However Prepare dinner’s newest attraction offensive highlights the persevering with significance of China to Apple’s backside line and its need to retain the availability chains and factories that it’s spent years growing there.
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